Facebook, the social media juggernaut today confirmed that they are testing the new way of monetization on the social network with auto-play enabled video ads. The new video ads automatically start playing without sound on the user’s newsfeed on desktop and mobile. These video ads opens up new opportunities for brands and marketers to express themselves and it also opens up a lucrative revenue generating model for the social media giant. Facebook thinks it can cash in on the video advertising share that Google has in the form of YouTube video ads with this innovative ad product.
Facebook which started testing the auto play videos on the users newsfeed back in September 2013, says that it has seen a 10% increase in user engagement on video content in their newsfeed in the form of watching, liking, sharing and commenting. This can be risk worth taking for Facebook as they can cash in on billions of marketing dollars in video advertising, a risk because it can toxify or annoy the users and will users ever click on these video ads is the big question for the marketers.